The SportsTech Brief

The business of sports tech, in brief.

Sports tech partnership news · North America

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Partnerships · 27 Feb 2026 · CA, US

PlayVS partners with Krafton to launch PUBG College Royale

North American collegiate esports platform PlayVS has announced a partnership with Krafton to launch PUBG College Royale. This is the first official PUBG college tournament in the region and will be open to students across the United States and Canada. Integrated into the PlayVS College League…

Esports Insider
Partnerships · 20 Feb 2026 · US

Blacklyte named sponsor of RLCS 2026 Boston Major

Blacklyte has been announced as the exclusive desk and chair sponsor of the RLCS 2026: Boston Major, the latest commercial partner to join Rocket League’s premier competitive circuit. According to a release, the partnership will feature Blacklyte’s furniture prominently onstage throughout the…

Esports Insider
Partnerships · 19 Feb 2026 · FR, US

Michelin becomes an official partner of the RLCS

The Rocket League Championship Series (RLCS) has announced a partnership with French tyre manufacturer Michelin. As a result of the deal, the manufacturer’s branding will appear within the car football title and across esports broadcasts taking place throughout the 2026 season. The collaboration…

Esports Insider
Partnerships · 19 Feb 2026 · GB, US

DAZN and Matchroom sign new five-year deal

Sports entertainment platform DAZN has officially signed a new five-year agreement with Matchroom Boxing, extending the long-term partnership between the two organisations across the United States and the United Kingdom. Under the renewed terms, DAZN has guaranteed a global schedule of more than 30…

Sport Industry Group
Partnerships · 16 Feb 2026 · JP, US

Rainbow Six Majors head to US and Japan in 2026

Tournament organiser BLAST and Ubisoft have extended its global partnership for the Rainbow Six Siege (R6) esports ecosystem until the end of the 2028/29 competitive season. Announced by BLAST earlier this weekend ahead of the 2026 Six Invitational Grand Final, the company also revealed the…

Esports Insider
Partnerships · 4 Feb 2026 · US

Sentinels partners with Theta Network to launch AI fan service agent

Sentinels has joined forces with cloud infrastructure provider Theta Network to launch an AI-powered fan service agent. Available later this month, the agent will be integrated across the North American esports organisation’s website, Discord server, and community channels. Described as a 24/7…

Esports Insider