The business of sports tech, in brief.
DirecTV is introducing several new viewing features, including a multi-screen “March Madness Mix” channel and an updated Sports Central mobile app hub, ahead of the 2026 NCAA Men’s Basketball Tournament.
Texas Athletics sought to modernize its media production, enhance fan experiences, and prepare students for sports media careers. By collaborating with Dell Technologies, they aimed to achieve cutting-edge broadcast capabilities.
Comcast’s Xfinity is partnering with NBC Sports and Golf Channel to deliver THE PLAYERS Championship in RealTime4K for the first time, alongside two new viewing features — Create Your Own
MatchWornShirt (MWS), the global destination for authenticated match-worn sports memorabilia, has signed on with the LA Clippers as Official Digital Auction Partner to launch a new series of official game-worn jersey auctions starting this season and extending into the 2026-27 season. This…
THE PLAYERS Championship will introduce new technologies and on-site changes at this year’s tournament. “As we celebrate the return of THE PLAYERS Championship, we are thrilled to introduce a host
STADIUM TECHNOLOGY NEWS Pacers Sports & Entertainment builds ST 2110-based production control center Pacers Sports & Entertainment has built a new IP-based broadcast control center anchored on the SMPTE ST 2110 standard to support in-venue productions at Gainbridge Fieldhouse. The facility gives…
With Super Bowl LX taking place in Santa Clara, all eyes were not only on the field — but on the future of fandom itself. New technologies are being introduced
ESPN will once again transform a live NHL game into an animated world this spring. On April 5, the Washington Capitals–New York Rangers matchup will receive a real-time animated presentation
Cosm announces that it will open its third immersive entertainment venue at downtown Atlanta’s Centennial Yards on June 10, 2026. Its first public event will be Game 4 of the
Smith Entertainment Group transformed how local sports are consumed by creating SEG+, a centralized streaming destination that reimagines fan engagement for supporters of the Utah Jazz and Utah Mammoth. SEG,
Victory+, a free, ad-supported sports streaming service, announces the launch of its NWSL Content Hub, an always-on destination designed to deepen fan engagement through behind-the-scenes access, real-time storytelling, and exclusive
STADIUM TECHNOLOGY NEWS Orlando Magic deploys ST 2110 IP Control Room at Kia Center to modernize game production The Orlando Magic have launched a new SMPTE ST 2110 IP-based production control room at Kia Center, replacing legacy broadcast infrastructure with a fully networked workflow supporting…
The NFL announces the launch of the NFL Draft Innovation Challenge, a new crowdsourcing initiative under the NFL Innovation Hub designed to advance how the league evaluates impactful technology across
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video for sports fans within YES’ and
Supported by partners, the in-venue production team keeps videoboard-show quality high Lucas Oil Stadium, the home of the NFL’s Indianapolis Colts and major sports events for almost two decades, continues
Targeting a younger audience, creator-led network’s Access Granted series highlights daily lives of the team’s rookie class In a saturated sports-media industry, many companies dedicate time and resources to telling
The implementation standardizes an integrated workflow connecting ultra-high-resolution capture with tracking data and feeding into CX Video Hub platform The NHL and Cosm announced today that they have installed and
The NFL and StatusPRO, a sports entertainment and technology company that combines AI and performance data with emerging technology to create experiential content, announces an expansion of their partnership, granting
Rugby Canada has announced a partnership with PlayHQ, the global competition management leader, to modernise the sport’s digital infrastructure across the country.
IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One World Championship live to select IMAX locations across the United States. Through the first-of-its-kind collaboration,
