The business of sports tech, in brief.
TikTok and WSC Sports have announced a strategic partnership that gives sports rights holders a way to distribute licensed content through TikTok creators. WSC Sports will provide creators with access
After years of localized events, the competition heads to Philadelphia’s Citizens Bank Park on Sunday Major League Baseball is doing its best to tap into a younger demographic of fans,
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
An offseason project enhanced eight video displays around the venue in time for Opening Day Wrigley Field in Chicago is on every baseball fan’s bucket list, and, in its every
MLB All-Star Week returns to Philadelphia for the first time in 30 years as America celebrates its 250th, and T-Mobile (NASDAQ: TMUS) is bringing fans closer to the game they
Ohio Stadium, home to one of the biggest, highest-performing stadium Wi-Fi networks anywhere, will now be leading the large-venue market into an AI-managed future with a Juniper Mist-powered Wi-Fi 7 upgrade that is already underway. According to technology executives at The Ohio State University, a…
The Universal Talent Identifier (HAND) has issued HAND IDs to 50 top prospects ahead of the 2026 MLB Draft, including consensus top-ranked players Roch Cholowsky, Grady Emerson, and Justin Lebron.
It’s Opening Day of the 2026 FIFA World Cup, and the air is buzzing in the Hollywood Park District of Inglewood, CA. The energy on this sunny L.A. afternoon isn’t
The newest entrant in the stadium hyper-directional Wi-Fi market is a joint product from MatSing and Extreme Networks that combines 16 independently tunable Wi-Fi beams with MatSing’s lens antenna technology. The system will make its first deployment at the new Nissan Stadium in Nashville when the…
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
Daktronics and Grass Valley have received the rAVe Pubs Best Solution for Large Venue or Live Events Award at InfoComm 2026 in Las Vegas. The award recognizes their API-level integration
The SVG College Summit returned to Atlanta for two days of sessions focused on the evolving needs of collegiate athletic video departments, from live broadcast and in-venue production to creative
ESPN has announced ESPN Fan House, a fan engagement hub powered by Flowcode, launching in August ahead of the 2026 college football season. Publicis Sports will be the first agency
BBC Sport has partnered with sports organisation Goal Click to produce a fan-led video series during the upcoming FIFA World Cup. The collaboration will see the broadcaster leverage the sports storytelling platform’s global network to deliver short-form, first-person video content filmed by 10…
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
DAZN’s Team Whistle and Snap Inc. have announced a creator program centered around the FIFA World Cup 2026, sending eight creators to cover matches and fan culture across three U.S.
One of the more exciting internal video production divisions within a college athletic department is based in Columbia, South Carolina. At the University of South Carolina, Gamecock Productions produces everything
Comcast Smart Solutions announces a new smart technology deployment with Major League Soccer’s Philadelphia Union. The initiative helps transform Subaru Park and the WSFS Bank Sportsplex into a next-generation smart
DAZN-owned digital-media company launches three fan-first series leaning into creators, lifestyle storytelling, the energy surrounding soccer across North America As the FIFA World Cup begins in Canada, Mexico, and the
FOX Sports and ReachTV, an airport media network, have announced an agreement to distribute all 104 FIFA World Cup 2026 matches live across ReachTV screens in U.S. domestic airports from
