The SportsTech Brief

The business of sports tech, in brief.

Fan & Venue news · North America

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Broadcast & Streaming · 14 Aug 2026 · US

Dolby, Seahawks Deal Pushes Personalized Sports Streams

Having spent decades focused on audio and video enhancements for music and film audiences, Dolby has in recent years turned its attention to sports, building back-end technology for streaming providers to offer fans more personalized ways of watching games. The Seattle Seahawks will become the…

Sportico
Broadcast & Streaming · 10 Aug 2026 · US

Apple Takes a VR Swing at MLB, Starting With Yankees vs. Red Sox

Nearly 10 years after MLB’s first virtual-reality broadcast deal, baseball is returning to the VR diamond. Apple announced Monday that four of its remaining games will be broadcast in the company’s immersive format in Apple Vision Pro headsets, starting with a Yankees vs. Red Sox matchup on Aug…

Sportico
Fan & Venue · 30 July 2026 · US

Cosm Detroit To Open September 10

Cosm will open its fourth immersive sports and entertainment venue in downtown Detroit on September 10. Located at 25 Cadillac Square, adjacent to Campus Martius Park, Cosm Detroit follows the

Sports Video Group
Partnerships · 17 July 2026 · US

TikTok, NBA, and WNBA Announce Multi-Year Global Content Partnership

TikTok, the NBA, and the WNBA have announced a multi-year global content partnership covering highlights distribution, creator access to marquee events, live-game discovery through TikTok GamePlan, and advertiser opportunities through

Sports Video Group · +1 other outlet
Fan & Venue · 14 July 2026 · US

Mizzou Athletics Launches Connected Digital Platform

As college athletics continues its push toward direct-to-consumer engagement and first-party fan data, the University of Missouri is rolling out a new connected digital platform designed to unify the fan

Sports Video Group