The SportsTech Brief

The business of sports tech, in brief.

Sports tech news · Europe

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News · 29 Sept 2026 · FI

Oura’s Stalled IPO Delays Potential Payout for Sports Stars, Owners

Oura, the maker of popular biometric tracking rings, announced Tuesday morning that it would delay its planned $2.2 billion IPO due to market “uncertainty.” The move could affect a number of the company’s sports-connected investors, who might have been in line for a hefty return as part of the…

Sportico
Funding · 23 Sept 2026 · GB, US

Fitness mirror MAGIC AI raises Series B to scale in US

MAGIC AI, the business behind the MAGIC AI Mirror, has closed an £8 million Series B round to scale in the United States and capitalise on the surging AI fitness market. The round is believed to be the largest funding round for an AI fitness company this year, and arrives as MAGIC AI is named

BusinessCloud · +1 other outlet
Broadcast & Streaming · 22 Sept 2026 · FR

LFP Brings Automated Data ‘Moments’ to Ligue 1+ Expert Mode

For the 2026-27 season, the Ligue de Football Professionnel (LFP) is taking another step towards a more data-rich and personalised way of watching Ligue 1 by introducing more advanced, automatically

Sports Video Group