The SportsTech Brief

The business of sports tech, in brief.

Sports tech news · Europe

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Analytics & AI · 26 Mar 2026 · GB

Nike and WSL Football introduce Connected Ball technology to Barclays WSL

Nike and WSL Football have launched Sportable’s Connected Ball and player-tracking technology in the Barclays Women’s Super League, making the UK league the first in the world to use the system. From the start of the 2026-27 season, Sportable’s FIFA-certified Connected Ball technology will be…

Sport Industry Group
Broadcast & Streaming · 25 Mar 2026 · GB

BBC Radio 5 Live lands DAZN boxing deal

BBC Radio 5 Live and BBC Sounds have secured live audio rights for three heavyweight boxing bouts in a new multi-fight deal with global sports streaming platform DAZN. The agreement will begin with the broadcast of the fight between Great Britain’s Moses Itauma and the American Jermaine Franklin…

Sport Industry Group
Broadcast & Streaming · 25 Mar 2026 · GB

In The Hot Seat: The Art of Directing a Premier League Match

The English Premier League is far and away the most-watched domestic soccer league in the world — and directing its broadcasts comes with immense pressure. In this panel discussion, match

Sports Video Group
M&A · 23 Mar 2026 · GB

Seat Unique acquires P1 Travel

Premium ticketing platform Seat Unique has acquired P1 Travel, a provider of tickets and hospitality packages for sporting events. The acquisition brings together two companies to create a global platform for premium live experiences. The move comes amid growing consumer demand for luxury…

Sport Industry Group
Partnerships · 20 Mar 2026 · CH, DE, GB

Sportradar extends DFB-Pokal rights

Sportradar has extended its agreement with the German Football Association for DFB-Pokal data and streaming rights from the 2026/27 season. The multi-year deal covers exclusive betting data and audiovisual streaming rights for all DFB-Pokal matches outside the DACH region, alongside non-exclusive…

Sport Industry Group
Broadcast & Streaming · 20 Mar 2026 · GB

Explained: What the Premier League Really Wants From OTT

The Premier League is a global media sensation. It earns well over $5bn every year from its broadcast rights, most of which comes from outside its domestic market. It is

Sports Video Group
Partnerships · 19 Mar 2026 · GB, US

Top Rank lands on DAZN with major multi-year broadcast deal

American boxing promotion Top Rank has signed a new multi-year broadcast partnership with global sports streaming platform DAZN. The deal sees the promotion join DAZN’s boxing portfolio, bringing Top Rank’s roster of fighters and its extensive library of past fights to the platform. The partnership…

Sport Industry Group
Partnerships · 18 Mar 2026 · GB

ATP Media serves up broadcast tech with Deltatre

ATP Media has expanded its partnership with sports technology company Deltatre to transform its broadcast production across the 2026 ATP Tour. The new multi-year deal builds on a data and graphics collaboration that began in 2017. The latest technology includes fully automated data-driven TV…

Sport Industry Group
Partnerships · 18 Mar 2026 · GB

FIFA partners with YouTube for 2026 World Cup

FIFA has partnered with YouTube, which will become a preferred platform for the FIFA World Cup 2026. The agreement will provide new ways for fans, media partners and creators to engage with the tournament. The deal offers media partners more content to showcase on their YouTube channels, including…

Sport Industry Group · +1 other outlet
Funding · 18 Mar 2026 · GB

Degree apprenticeship was springboard for SPORTL founders

The founders of a new pay-as-you-train fitness booking platform met on a degree apprenticeship – and say it provided them with a springboard for success. SPORTL, based in London, aims to help anyone access gym classes in real-time via an app and recently raised £250,000 in pre-seed investment. It…

BusinessCloud
Broadcast & Streaming · 18 Mar 2026 · SE

Net Insight Names Larissa Görner‑Meeus CPO

Newly named chief product officer (CPO), Larissa Görner‑Meeus will return to Net Insight on May 4. A senior technology and product executive with more than 15 years of experience in

Sports Video Group