The SportsTech Brief

The business of sports tech, in brief.

Sports tech news · Europe

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Fan & Venue · 26 May 2026 · GB

From collection to connection: how to maximise the value of your fan data

Since returning to InCrowd in September 2025 following three years in sports strategy consulting, it’s been great to see the progress made in the industry’s digital transformation. It’s clear that rights holders are now reaping the rewards of their tech stack investments; more sophisticated…

Sport Industry Group
M&A · 26 May 2026 · NO

SportAI Acquires Padelytics to Scale AI-Driven Racket Sports Analytics

Norwegian-based SportAI has announced the acquisition of Padelytics. The move unites two of the most prominent artificial intelligence (AI) teams currently operating within the racket sports industry, specifically targeting the rapid global expansion of padel, tennis, and pickleball.

Ministry of Sport
Broadcast & Streaming · 22 May 2026 · GB

Genius Sports Study Reveals Live Sports Inflection Points Double Ad Recall

Global real-time sports data provider Genius Sports Limited (NYSE: GENI) and media research firm MediaScience have released a joint biometric study revealing that advertisements broadcast immediately after emotionally heightened moments in live sports deliver double the unaided brand recall of…

Ministry of Sport
Esports · 21 May 2026 · FR

Esports World Cup 2026 to Be Held in Paris, France

The Esports Foundation has announced that the 2026 Esports World Cup (EWC) will be hosted in Paris, France, from July 6 through August 23. The event marks the first EWC

Sports Video Group
Startups · 21 May 2026 · GB

Shorts: Harry Maguire, FANATICS, Common Wealth Games

England and Manchester United F.C. defender Harry Maguire has co-founded Feedz, a new AI-powered coaching platform. The application has launched to help sports coaches deliver player feedback and performance analysis more efficiently. The platform enables coaches to record short voice notes about…

Sport Industry Group
Broadcast & Streaming · 19 May 2026 · GB

Ateme and Akamai Power Nepal Premier League Live Streaming

Ateme has announced the migration of Dish Home Nepal’s Nepal Premier League (NPL) streaming infrastructure to Ateme’s TITAN Live solution deployed on Akamai Cloud. Dish Home, operated by Dish Media

Sports Video Group
M&A · 19 May 2026 · GB

Panasonic Projector and Display Acquires HIVE Media Control

Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HIVE). HIVE will continue to operate as

Sports Video Group