The business of sports tech, in brief.
Norwegian esports organisation Metizport has announced a major partnership with tech giant Samsung. Samsung has become the official monitor and memory partner of Metizport’s Counter-Strike 2 (CS2) team for 2026. As a result of the collaboration, Metizport’s CS2 training facilities will be equipped…
Lega Basket Serie A (LBA), the governing body for Italy’s premier basketball championship, partners with ScorePlay, the AI-powered media infrastructure built for sports, to centralize and streamline its digital content
German organisation GamerLegion has revealed that it is expanding its current partnership with online sportsbook brand LEON.Bet. According to the announcement, the deal will see LEON.Bet work closely with GamerLegion’s Dota 2 roster. GamerLegion wrote on X (Twitter): “We’re delighted to announce…
Danish esports organisation Astralis has announced a new partnership with online casino and sportsbook platform Stake. The collaboration sees Stake become the organisation’s official betting partner, bringing fan activations, digital campaigns, and content to Astralis’ platforms. According to the…
Ventum Tech announces a strategic partnership with Pixotope, a real-time graphics and virtual production platform, formalized during Ventum Tech’s visit to Pixotope’s headquarters in Oslo. The partnership positions Ventum Tech as a key regional
Team Liquid has announced a partnership with English football club Sunderland AFC ahead of the club’s debut in the ePremier League. Two of the global esports organisation’s players will represent the club in the eighth edition of the competition, beginning on February 28th. As part of the deal…
After first signing the deal in 2019, MOUZ has extended its strategic collaboration with Razer for another two years. The gaming hardware brand is currently the longest-standing partner in the German organisation’s history. “Razer has played a pivotal role in our competitive journey and continued…
Genius Sports Limited has announced a partnership with NBC Sports Regional Networks (NBCSRN), significantly expanding its exclusive, data-powered augmented advertising footprint across live, local NBA broadcasts.
WYLDE has announced a partnership with the League of Ireland to become its esports and gaming partner. Co-owned by former Jamaican sprinter and Olympic gold medalist Usain Bolt, the Irish esports organisation will be supporting ELOI (eLeague of Ireland), the official national EA FC esports…
Different Breed® and alloc8 have announced a strategic partnership and technical integration designed to provide a world-class experience for fans and deeper, real-time insights for sports clubs and venues. The partnership places Different Breed ® within the alloc8 ecosystem, launching initially…
Alloc8 has entered into a strategic partnership with identity technology provider TruCrowd to launch verified supporter identity as a core component of the ticketing journey. The initiative, now rolling out across Alloc8’s UK client base, focuses on restoring fairness and integrity to matchday…
Professional Game Match Officials (PGMO) has agreed a partnership with Personar to integrate AI audio analysis into Premier League officiating. The London-based company’s TrackSwift platform, originally developed for Formula 1, analyses live audio communications between on-field referees and VAR…
Gravity Media and Los Angeles-based Green Couch Entertainment announce a strategic partnership to develop and produce premium unscripted formats for international broadcasters and streaming platforms. Unveiled ahead of MIP London
The Rocket League Championship Series (RLCS) has announced a partnership with French tyre manufacturer Michelin. As a result of the deal, the manufacturer’s branding will appear within the car football title and across esports broadcasts taking place throughout the 2026 season. The collaboration…
RL Commercial has agreed a partnership with SI, formerly Sportz Interactive, to support the delivery of digital content across professional Rugby League competitions in the UK. The agreement will see RL Commercial implement SI’s automated clipping technology to produce near real-time match…
Sports entertainment platform DAZN has officially signed a new five-year agreement with Matchroom Boxing, extending the long-term partnership between the two organisations across the United States and the United Kingdom. Under the renewed terms, DAZN has guaranteed a global schedule of more than 30…
DAZN is reinforcing its leadership in global boxing through a new five-year deal with Matchroom Boxing in the United States and the United Kingdom. The deal extends the long-term partnership
French esports organisation Team Vitality has announced a partnership with French retailer E.Leclerc. As Team Vitality’s Main Partner, E.Leclerc’s logo will feature in the centre of the organisation’s jerseys, which are worn by its players during international competitions. Alongside E.Leclerc’s…
The two companies’ partnership on Olympics productions dates to the 1988 Seoul Summer Games Week 2 of the 2026 Milan Cortina Winter Olympics is underway, and crucial to NBC Sports’
Esports tournament organiser BLAST has announced it will host the 2026 Brawl Cup in Berlin, Germany. The announcement comes after BLAST signed a new multi-year partnership with Brawl Stars at the end of 2025. As a result, the Brawl Cup will have its first-ever live event at the Uber Eats Music…
