The business of sports tech, in brief.
AI-powered content platform WSC Sports has acquired Partnerbrite to connect content creation with sponsorship activation. This marks the organisation’s second acquisition in less than a year. The deal will see WSC Sports add a campaign execution and audience activation layer to its existing…
Advancing NBCUniversal’s commitment to deliver the most widely available Olympic Winter Games yet, the company reveals its full roster of digital partners for the Milan Cortina 2026 Olympic Winter Games.
The Spanish Super Cup final once again served up a treat of a football match, with Barcelona defeating Real Madrid 3-2 in a classic encounter in Jeddah, Saudi Arabia, earlier
FOR-A, a video broadcast technology company backed by more than 50 years’ experience, will showcase its innovative production solutions at ISE 2026 (Stand 5B600, Fira Barcelona, Feb. 3-6). As the
On Sunday, Feb. 8, NBCUniversal will present Super Bowl LX and the Milan Cortina 2026 Olympic Winter Games live all day in 4K HDR on NBC and Peacock. This marks the first time
Telemundo kicks off Spanish-language coverage of the NBA for the 2025-26 season, marking the league’s return to Telemundo for the first time in more than 20 years. Throughout the season,
Eight technology companies have joined forces to create a live-integrated showcase at ISE Barcelona 2026, Europe’s largest audiovisual and systems integration tradeshow. The partnership between Alfalite, Brainstorm, Dejero, Domo Broadcast
Last summer, ITV celebrated the tenth anniversary of its popular reality dating show, Love Island. To ramp up the excitement of series 12 (launched in the UK on June 9)
Live sports broadcasting reached a new milestone last Saturday at the Ascot Racecourse with the debut of the world’s first live ultra-high-resolution immersive broadcast of a horse racing event, delivered
BBC Sport has announced it will broadcast more than 450 hours of live coverage from the Milan-Cortina Winter Olympics. The broadcaster has confirmed it will provide two streams of live daytime action from Italy, alongside clips, highlights, and live text updates across its website, app, and social…
With Opening Ceremonies less than three weeks away, the entire sports-production-technology industry is readying for the Milano Cortina 2026 Winter Olympic Games. As with every Olympic Games, Milano-Cortina 2026 will
With the 25th edition of the Winter Olympics – Milano Cortina 2026 – set to take place between February 6 and 22, 2026, France Télévisions is getting ready to shred
France Télévisions is bringing the Winter Olympics to French viewers through the means of teleportation. The French national broadcaster is using virtual green screen technology to pull presenters and athletes
Arkona technologies GmbH will use ISE (Booth 5.K800) to demonstrate how its ultra-low-latency, software-defined media infrastructure is increasingly being adopted well beyond traditional broadcast with esports and large-scale gaming production
NBCUniversal announces that it will expand NBC’s daily live daytime coverage of the Milan Cortina 2026 Winter Olympics to more than 150 AMC Theatres nationwide from Feb. 6-22. Following a
The PGA TOUR season is officially underway as the Sony Open enters Round 2 today at Waiʻalae Country Club in Honolulu, Hawaii. Among the many dramatic changes that the TOUR
Telos Alliance, which has concentrated in broadcast audio for over three decades, returns to Integrated Systems Europe (ISE) in Barcelona from Feb. 3-6 2026, exhibiting at Booth 4H550 at the
Riedel Communications, in cooperation with the German Basketball Federation (DBB) and the German Sport University Cologne (DSHS), deployed its RefCam for the first time in Germany’s 2. Basketball-Bundesliga. As part
Guntermann & Drunck GmbH (G&D) will exhibit at Integrated Systems Europe (ISE) 2026 in Barcelona from Feb. 3-6 at Booth 5H500, together with its sister company VuWall.The joint presence will
Grass Valley, a provider in live production solutions, will exhibit at ISE 2026 in Barcelona from Feb. 3-6, presenting its vision for how modern Broadcast AV teams can build flexible,
