The SportsTech Brief

The business of sports tech, in brief.

Broadcast & Streaming news · Europe

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Sport
Broadcast & Streaming · 29 May 2026 · CH, FR

Switzerland’s Canal Alpha Streamlines Playout to Delivery With Harmonic

Swiss broadcaster Canal Alpha has deployed Harmonic’s award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cantons in French-speaking Switzerland. Harnessing AI-powered compression, the XOS media processor enables

Sports Video Group
Broadcast & Streaming · 22 May 2026 · GB

Genius Sports Study Reveals Live Sports Inflection Points Double Ad Recall

Global real-time sports data provider Genius Sports Limited (NYSE: GENI) and media research firm MediaScience have released a joint biometric study revealing that advertisements broadcast immediately after emotionally heightened moments in live sports deliver double the unaided brand recall of…

Ministry of Sport