The business of sports tech, in brief.
As college athletics continues its push toward direct-to-consumer engagement and first-party fan data, the University of Missouri is rolling out a new connected digital platform designed to unify the fan
Ten lav mics and IFB kits will be on hand. The new Game Creek Ovation offers an expanded FOX Sports audio team room to stretch out The hits just keep
MSG Networks VP of Production Operations Jackie Lyons joins SVG to discuss the network’s coverage of the New York Knicks’ historic championship run, including exclusive parade day access powered by
As MLB’s All-Star Game festivities arrive at Citizens Bank Park this week, Ross Video technology is at the center of the in-venue production workflow for the seventh consecutive All-Star Week.
TikTok and WSC Sports have announced a strategic partnership that gives sports rights holders a way to distribute licensed content through TikTok creators. WSC Sports will provide creators with access
Vizrt has announced that its graphics technology was used by broadcast design agency Girraphic for Netflix’s debut MVP MMA event, broadcast live from the Intuit Dome in Los Angeles. Girraphic
The Milwaukee Bucks will return to full-season over-the-air television for the 2026-27 season, with preseason and regular season games airing on MY24 and statewide affiliates through a partnership with Rincon
New competition format allows extra room for cinematic storytelling It’s quite appropriate that the MLB All-Star festivities are being hosted in Philadelphia: on Monday night, the birthplace of the United
Since the 2017 MLB All-Star Game in Miami’s loanDepot Park, he has been a part of shaping the league’s broadcast efforts Live sports media rights are in a state of
Based on Episode 53 of the Just Fly Performance Podcast, a conversation between host Joel Smith and Aaron Davis of Train Adapt Evolve. A muscle oxygen monitor gave Aaron Davis a window into something coaches usually have to guess at: what is actually happening inside a working muscle. Davis, a…
The streaming giant will have arguably its biggest baseball presence to date.
After years of localized events, the competition heads to Philadelphia’s Citizens Bank Park on Sunday Major League Baseball is doing its best to tap into a younger demographic of fans,
The following article "NASCAR takes another “Big Data” viewership hit on linear" originally appeared on Sports Media Watch. When it comes to NASCAR ratings this season, the methodology and the platform seem to matter more than the racing. Visit Sports Media Watch for more sports media news and…
The league’s production arm is providing support for all coverage on NBC, Peacock, MLB Network, and MLB.com For six years running, MLB Network’s onsite editions of the MLB Draft have
BravesVision GM Jeff Cravens explains how the Atlanta Braves built and launched their own regional broadcast network from scratch — in just 35 days — after the collapse of their
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week’s edition, the USMNT’s Round of 16 win
FloSports and the USA South Athletic Conference have announced an exclusive media rights partnership bringing USA South athletics to the FloCollege platform beginning with the 2026–27 athletic year. The USA
BBC Sport’s presence at the IBC doesn’t involve sharing space with fellow UK broadcaster (and World Cup rights holder) ITV like back in 2022 in Qatar, so for Phil Bigwood, BBC
BBC Sport’s teams are now on their way to the US to bring live coverage from pitchside at the semi final and final of the FIFA World Cup 2026. As
CBS Sports and the Asian Football Confederation (AFC) have announced a media rights partnership covering the AFC Asian Cup Saudi Arabia 2027 and the AFC U23 Asian Cup 2028. All
