The business of sports tech, in brief.
Fox Sports Australia will conclude its five-year domestic broadcast and streaming rights partnership with Netball Australia following the final match of the 2026 Constellation Cup on Wednesday, 28 October 2026.
The Australian Professional Leagues (APL) has appointed Champion Data as its official broadcast graphics partner in a three-season agreement designed to enhance coverage of the Isuzu UTE A-League Men and Ninja A-League Women. The partnership will introduce Champion Data’s live graphics technology…
Basketball Australia has entered into an exclusive, multi-year partnership with global sports technology provider Pixellot to launch HoopsTV, a centralised digital video platform designed to standardise community basketball footage and participant engagement nationwide.
Tennis Australia has secured a partnership with global technology leader Adobe, designating the firm as the Official AI Marketing and Creativity Partner of the Australian Open.
City Football Group’s Melbourne City FC has signed a ten-year technology partnership with ticketing and data specialist INTIX to completely overhaul its club membership framework into a fully bespoke, data-driven fan engagement ecosystem.
The National Basketball League (NBL) has announced a partnership with Australian sports technology company iCoach, integrating artificial intelligence and predictive intelligence to transform live game coverage and deepen fan engagement.
The Foxtel Group’s sports streaming platform Kayo Sports has expanded its partnership with McDonald’s Australia, introducing a landmark loyalty integration that allows MyMacca’s Rewards members to redeem points for live sports access.
LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, Sub-Saharan Africa and Haiti. It brings together the league’s anti-piracy capabilities with CANAL+’s technology, intelligence and enforcement resources. The…
Technology has for a long time shaped how football clubs analyse players, prepare for matches and make decisions, and that technology is now officially entering the classroom. The Global Institute of Sport (GIS) has partnered with Impact Soccer to bring AI and computer vision-powered football…
Global ticketing and live event technology platform AXS has entered into a partnership with the Melbourne Vixens, signing on as a Major Partner and the club’s official ticketing partner starting from the 2027 Suncorp Super Netball season.
Foxtel Media has expanded its commercial footprint into the digital video landscape by becoming the exclusive advertising sales partner for DAZN-owned Australian YouTube sports channels.
The Victorian Government has announced a strategic partnership with ASX-listed sports technology company HITIQ to expand its advanced manufacturing and research facility in South Melbourne.
The Australian Professional Leagues (APL) and Paramount Australia and New Zealand (ANZ) have finalised a landmark three-year media rights extension, ensuring Paramount+ remains the exclusive streaming home of domestic professional football.
The Australian Football League (AFL) has announced a multi-year renewal and expansion of its partnership with Tradable Bits, selecting the company’s fan data platform to power digital engagement across both the AFL and AFLW.
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions for the Eurovision Song Contest 2026 in Vienna, supporting Austrian national broadcaster ORF in partnership with the
Fernwood Fitness, Australia’s leading women-only health and wellness network, has announced a partnership with Ovum AI, an innovative health-tracking platform.
Nine Group has announced a five-year partnership with Netball Australia, securing the exclusive broadcast and streaming rights for Suncorp Super Netball, all Australian Diamonds matches, and the Netball World Cup Sydney 2027.
Foxtel Business has announced an exclusive distribution partnership with beIN Sports on 27 March 2026. The agreement brings premium European football and international tennis back to Australian pubs and clubs after a six-month hiatus, during which beIN’s commercial distribution was handled by the…
The 9Network has announced a partnership with Hello Sport for the 2026 NRL season. The collaboration will see one of the nation's most influential sports podcasts embedded into the heart of Nine’s rugby league coverage, reflecting a broader industry shift toward multi-platform engagement and…
With the 2026 AFC Women's Asian Cup kicking off this week, Areto and FIFPRO's partnership will look to protect competing players from online abuse and harmful behaviour. First line of defence All 12 teams competing in the tournament and its players will have access to Areto, a trusted platform…
