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The business of sports tech, in brief.

Sports tech partnership news · Asia Pacific

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Partnerships · 30 Jan 2026 · AU

Motorsport Australia extends partnership with Next Level Racing

National motorsport body Motorsport Australia has extended its existing partnership with sim racing peripherals manufacturer Next Level Racing. As a result of the extension, Next Level Racing will remain the official esports racing cockpit partner of Motorsport Australia and continues to support…

Esports Insider
Partnerships · 26 Jan 2026 · KR

ASUS ROG enters two-year partnership with DRX

Gaming hardware brand ASUS Republic of Gamers (ROG) has announced a two-year partnership DRX. The deal will see the brand equip the South Korean esports organisation’s VALORANT and League of Legends rosters with products from its Ace Esports line-up. Unveiled on January 26th, the collaboration also…

Esports Insider
Partnerships · 22 Jan 2026 · BR, IN

Supergaming and LOUD parent company launch mobile battle royale game Prime Rush

Indian game developer SuperGaming has announced an early access launch of its new mobile battle royale game, Prime Rush, in partnership with Spacecaps, the parent company of Brazilian esports team LOUD. The game will be initially launched in Brazil, followed by a wider release in Latin America…

Esports Insider
Partnerships · 22 Jan 2026 · CN

Tencent Esports announce 10-year deal with Olympic Council of Asia

Tencent Esports has announced a ten-year strategic partnership with the Olympic Council of Asia (OCA). As a result of the deal, the esports branch of the tech conglomerate becomes the official esports technology partner of the OCA. According to a release, the partnership aims to ‘propel the…

Esports Insider
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