The business of sports tech, in brief.
Fox Sports Australia will conclude its five-year domestic broadcast and streaming rights partnership with Netball Australia following the final match of the 2026 Constellation Cup on Wednesday, 28 October 2026.
The Australian Professional Leagues (APL) has appointed Champion Data as its official broadcast graphics partner in a three-season agreement designed to enhance coverage of the Isuzu UTE A-League Men and Ninja A-League Women. The partnership will introduce Champion Data’s live graphics technology…
VCT China partnership plans reportedly name eight teams for 2027, as five organisations could miss out under Riot Games’ smaller regional format.
Basketball Australia has entered into an exclusive, multi-year partnership with global sports technology provider Pixellot to launch HoopsTV, a centralised digital video platform designed to standardise community basketball footage and participant engagement nationwide.
Tennis Australia has secured a partnership with global technology leader Adobe, designating the firm as the Official AI Marketing and Creativity Partner of the Australian Open.
beIN Asia Pacific has secured exclusive broadcast rights to Wimbledon across Southeast Asia and Hong Kong from 2027 to 2031, extending its long-standing media partnership with the All England Lawn Tennis Club (AELTC). The five-year agreement will see live coverage of The Championships distributed…
City Football Group’s Melbourne City FC has signed a ten-year technology partnership with ticketing and data specialist INTIX to completely overhaul its club membership framework into a fully bespoke, data-driven fan engagement ecosystem.
New Zealand Cricket has officially announced the revival of the Youth Fast Bowling Challenge, partnering with international fast bowler Lockie Ferguson and his proprietary fast bowling technology platform, the Yorker app.
The National Basketball League (NBL) has announced a partnership with Australian sports technology company iCoach, integrating artificial intelligence and predictive intelligence to transform live game coverage and deepen fan engagement.
The Foxtel Group’s sports streaming platform Kayo Sports has expanded its partnership with McDonald’s Australia, introducing a landmark loyalty integration that allows MyMacca’s Rewards members to redeem points for live sports access.
LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, Sub-Saharan Africa and Haiti. It brings together the league’s anti-piracy capabilities with CANAL+’s technology, intelligence and enforcement resources. The…
Technology has for a long time shaped how football clubs analyse players, prepare for matches and make decisions, and that technology is now officially entering the classroom. The Global Institute of Sport (GIS) has partnered with Impact Soccer to bring AI and computer vision-powered football…
Global ticketing and live event technology platform AXS has entered into a partnership with the Melbourne Vixens, signing on as a Major Partner and the club’s official ticketing partner starting from the 2027 Suncorp Super Netball season.
The University of Oregon, Big Ten Network, and DAZN have announced a content and distribution partnership that will make Oregon football available to fans in Japan and other international markets.
Sportradar has expanded its partnership with Polymarket, extending its sports data, streaming and integrity services to the prediction market platform across more than 20 leagues and competitions. The expanded US agreement adds properties including the Bundesliga, Euroleague Basketball, Chinese…
Foxtel Media has expanded its commercial footprint into the digital video landscape by becoming the exclusive advertising sales partner for DAZN-owned Australian YouTube sports channels.
NDI and Shenzhen KTC Technology have entered into a strategic partnership to integrate native IP video connectivity into KTC’s next generation of commercial-display products. Under the agreement, KTC will receive
Hong Kong China Rugby (HKCR) has partnered with Tixserve and Tradable Bits to launch a mobile-first connected fan experience for the 50th Anniversary Cathay/HSBC Hong Kong Sevens tournament 2026, bringing together secure digital ticket fulfilment, fan engagement and first-party fan data in a…
The Victorian Government has announced a strategic partnership with ASX-listed sports technology company HITIQ to expand its advanced manufacturing and research facility in South Melbourne.
BRAHMA AI and Hakuhodo Technologies have announced a strategic partnership under a Memorandum of Understanding to develop, commercialize, and deploy AI-powered digital humans across Japan and the Asia-Pacific region. The
