The business of sports tech, in brief.
By deploying Spectatr.ai’s PULSE AI engine, the league delivered 10.6M + video views and 9x fan engagement growth during its global expansion season. Hockey One League, Australia’s premier national field hockey competition, partnered with AI sports technology company Spectatr.ai to deliver…
The AFL and Telstra have announced a leap in their sports technology, entering a two-year partnership with Champion Data to trial cutting-edge Optical Tracking Technology at Marvel Stadium.
In an announcement made yesterday, Football Queensland revealed that it will partner with StepOut, an AI-driven performance analysis platform. The collaboration aims to boost player development and make talent identification more accessible to coaches. An innovative training tool By establishing a…
Ultralytics’ YOLO26 arrived quietly in January, but make no mistake: in the global arms race for vision analytics, this is the biggest leap forward the football industry has seen in years. For Australian football, which is too often left to play catch-up with European and Asian rivals, the new…
Alibaba Cloud is partnering with Olympic Broadcasting Services (OBS) and the International Olympic Committee (IOC) to deploy cloud and AI technologies for the Olympic and Paralympic Winter Games Milano Cortina
In the high-stakes economy of professional football, the "eye test" remains a stubborn incumbent. While elite European clubs have long industrialised their data workflows, the Australian market often operates on a friction-heavy model of anecdotal scouting and manual video analysis. However, the…
Why Does This Matter? Athletes need simple, yet high impacted systems to function at a high level. At this level, you have a limited amount of time to make sure you are allowing time for functionality and growth. Tech allows coaches to track what truly matters; Intent, Speed, and readiness. Taking…
Match analysis demands long hours of tedious, menial work. Analysts hand-crop clips, rewatch sequences and track every individual player, burning exorbitant amounts of time and money. Even with entire teams dedicated to the task, analysts cannot fully interpret or understand the movements…
The Cook Islands Football Association (CIFA) has now adopted the use of AI platform, Respondology, following FIFA’s decision to make the platform free for all Member Associations. The move is a significant step towards protecting players’ wellbeing in Oceania, and helps to keep the online football…
SMT announces that Timothy Millar, a PhD candidate at the University of Canberra’s National Security Institute, has been named the winner of the 2025 SMT Data Challenge, the company’s premier international
