The business of sports tech, in brief.
The Australian Football League (AFL) has announced the implementation of mandatory AFL iD login integration across the official AFL Live App, establishing a centralised digital identity framework to deepen fan engagement across its national supporter base.Effective from midday Monday, 16 November…
Nyaal Banyul Geelong Convention and Event Centre in Victoria, Australia, has deployed Riedel MediorNet video infrastructure and an intercom ecosystem built around Artist to support its broadcast and production workflows.
Thoughtworks, a global technology consultancy integrating design, engineering and AI to drive digital innovation, today announced it has been...
Basketball Australia has entered into an exclusive, multi-year partnership with global sports technology provider Pixellot to launch HoopsTV, a centralised digital video platform designed to standardise community basketball footage and participant engagement nationwide.
City Football Group’s Melbourne City FC has signed a ten-year technology partnership with ticketing and data specialist INTIX to completely overhaul its club membership framework into a fully bespoke, data-driven fan engagement ecosystem.
Live-entertainment technology platform Fever has secured USD250 million (AUD351 million) in a primary equity financing round, marking the largest funding event of its kind for the sector.
The National Basketball League (NBL) has announced a partnership with Australian sports technology company iCoach, integrating artificial intelligence and predictive intelligence to transform live game coverage and deepen fan engagement.
The Foxtel Group’s sports streaming platform Kayo Sports has expanded its partnership with McDonald’s Australia, introducing a landmark loyalty integration that allows MyMacca’s Rewards members to redeem points for live sports access.
Global ticketing and live event technology platform AXS has entered into a partnership with the Melbourne Vixens, signing on as a Major Partner and the club’s official ticketing partner starting from the 2027 Suncorp Super Netball season.
Sports, media and venue technology business Adrenalen Group has launched a new advertising platform designed to enable brands to reach audiences watching live sport in pubs, clubs, and hospitality venues across Australia.
The Australian Football League (AFL) has announced a multi-year renewal and expansion of its partnership with Tradable Bits, selecting the company’s fan data platform to power digital engagement across both the AFL and AFLW.
Rugby Australia has appointed Komo as its official fan and member engagement platform, embedding the Australian-built technology across its entire national ecosystem.
Foxtel Media has announced a landmark expansion into the metaverse, launching the Kayo SPORTS Stadium on Roblox.
PMY Group deployed its AI-powered crowd intelligence platform, Optic, at the Formula 1 Qatar Airways Australian Grand Prix in Melbourne. The platform uses CCTV, ticketing, accreditation, point-of-sale, event management systems,
At a time when operational costs are rising across global sport, stadiums and football clubs are being forced to rethink one of their most overlooked expenses: turf maintenance. From diesel consumption to labour hours, maintaining elite playing surfaces has traditionally been both…
The technology made its debut in Saturday's clash between Atlético de Madrid and Real Sociedad in the Copa del Rey final, marking the start a new era for fan experiences. Giving the game a new perspective With RefCam, LALIGA and the Royal Spanish Football Federation (RFEF) will provide an entirely…
Austadiums has bolstered its position as Australia's premier sports event aggregator, announcing the addition of full-season fixtures for the nation’s leading state league competitions.
Hockey New Zealand has officially partnered with the mobile app CoachMate to digitise its coaching resources, providing a streamlined support system for the thousands of volunteers who underpin the sport across Aotearoa.
With the 2026 AFC Women's Asian Cup kicking off this week, Areto and FIFPRO's partnership will look to protect competing players from online abuse and harmful behaviour. First line of defence All 12 teams competing in the tournament and its players will have access to Areto, a trusted platform…
By deploying Spectatr.ai’s PULSE AI engine, the league delivered 10.6M + video views and 9x fan engagement growth during its global expansion season. Hockey One League, Australia’s premier national field hockey competition, partnered with AI sports technology company Spectatr.ai to deliver…
