The SportsTech Brief

The business of sports tech, in brief.

Analytics & AI news · Australia & NZ

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Analytics & AI · 17 Feb 2026 · AU

The Vision AI Game-Changer Australian Football Can’t Afford to Ignore

Ultralytics’ YOLO26 arrived quietly in January, but make no mistake: in the global arms race for vision analytics, this is the biggest leap forward the football industry has seen in years. For Australian football, which is too often left to play catch-up with European and Asian rivals, the new…

Soccerscene
Analytics & AI · 15 Dec 2025 · AU

Measuring the Immeasurable: How StepOut is Transforming Football Analytics

Match analysis demands long hours of tedious, menial work. Analysts hand-crop clips, rewatch sequences and track every individual player, burning exorbitant amounts of time and money. Even with entire teams dedicated to the task, analysts cannot fully interpret or understand the movements…

Soccerscene
Startups · 11 Dec 2025 · AU, US

The AI platform protecting footballers in Oceania from online abuse

The Cook Islands Football Association (CIFA) has now adopted the use of AI platform, Respondology, following FIFA’s decision to make the platform free for all Member Associations. The move is a significant step towards protecting players’ wellbeing in Oceania, and helps to keep the online football…

Soccerscene
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